Our brand roots
We are inspired by ancient stories of bathing; the rituals, the culture and the pleasure it brings so many. Translated, our name means ‘wash bowl’ in Akkadian and represents a nod to the ancient ritual of bathing. Our product symbols, denoting the individual elements of each formula, are inspired by the cuneiform script. Our logo is contained in parentheses, representing a pause; a moment of stillness as we ‘return to self’. We celebrate bathing as an ancient practice while embracing innovation and creativity, harnessing the power of science to create the most pleasurable experience for body and mind.
THE ART OF BATHING
For centuries, bathing has served as a sensual ritual for cultures across the globe. To consciously bathe is to connect with both body and mind. We use nature’s richest sources that awaken the senses; delicately blended scents and rich textures that caress the skin. Indulgent and immersive, however you bathe, the experience is unique to us all. The simple act of bathing becomes a joyous part of the everyday, and serves as an intimate moment of self-care. Time spent bathing is time spent well.